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AI has the potential to bring about significant benefits to the workplace by transforming the way we work
Improving your website's SEO is essential for increasing visibility and driving traffic. Fortunately, AI offers several ways to enhance your website's SEO.
Most of the technology companies announced to work on Metaverse. So what is or not Metaverse? Let's dig it together.
Here is how humans coped creatively with the pandemic. From Creative ads to online concerts and museums, humans proved they can cope with any challenge together!
Having a social media strategy for your brand or business is a very important part of your digital marketing plan. Here is how you can get started and what to keep in mind.
Branding gives your business an identity in the marketplace where customers can recognize the type of product in front of them. Your branding has to be easy for the audience to recognize over time and big changes have to be avoided as to not confuse the audience.
Building a website is not as complicated as you think it is. However, there are several aspects that you need to be careful of when you start. Obviously, it is clear that one of the most important things on a website is content and the words that you use to describe your website. We will go over the importance of words by looking at a different point of view. We will analyze the importance of word by its appearance, not it’s context.
‘UI’, which is the initials for User Interaction, means creating informative, effective and meaningful interaction with the website of your company and the consumers via website design. Everything you design on the website to make people spend quality time on your website is a part of user interaction. Color selections, type and size of website pictures, font of descriptions are very important parts of user UI.
Generally, there is no accounting for taste. But in the digital marketing world, things work somewhat unusual. There are metrics for assessing whether a design is appealing to the end-users or not. One of those metrics is A/B Testing, it compares two different design based on their conversion rate.
Brand is defined as a type of product manufactured or a service provided by a particular company under a particular name. Branding contributes to your company to let people know who you are and your way of presenting your service or your product. Past positive experiences build trust for people who are willing to purchase the products of your company.
Besides branding, people look for more information when they purchase a product. In this respect, there is primary and secondary information.
