Brand and Purchasing


Brand is defined as a type of product manufactured or a service provided by a particular company under a particular name. Branding contributes to your company to let people know who you are and your way of presenting your service or your product. Past positive experiences build trust for people who are willing to purchase the products of your company.

Besides branding, people look for more information when they purchase a product. In this respect, there is primary and secondary information.

Digital Marketing

 Consumer Journey Map


Primary information may be related to purchasing priorities. These are price, quality of offered products and services, availability, and accessibility of service after purchase, and good customer service, among others.

 

Secondary information is the one that completes the primary information. For example; coupons and offers, reviews, family/friend recommendations, about us or history details, photos, and videos of a business, familiar logo or slogan. To make the process so much easier, a consumer journey map provides a great opportunity.

 

You can create awareness, consideration, plan the purchasing process, and update service accordingly. In that way customer, loyalty would be increased.

 

If you and your teammates would plan the purchasing process in a certain way, such as providing services or products to increase customer satisfaction, your company would step forward compared to other brands.


Digital Marketing

Consumer-Oriented Approach


A customer-oriented approach is a key aspect. Mass production and providing services have become 7/24 accessible and more customer-oriented and personalized. The reason for this is because we now are in the digital age with the dominance of smart tools and artificial intelligence.

 

People look for easier and more simple and accessible ways of purchasing. Also, digitalization and smart technologies endow people with increased freedom, more time for personal uses. Yet, the same technologies also make people feel more socialized on the one hand, and lonelier on the other hand. All these recent phenomena also affect the purchasing habits of people. Accordingly, consumer-oriented strategies should take these issues into account for sustainable success and a solid customer base.


Advertising

What Do Customers Want?


Customers want to be able to get services whenever they want or need. People don’t like to see a lot of advertisements all the time but rather when they need and look for it. What is meant by lots of advertisements is that not feeling overwhelmed by a massive amount of advertisements when they need them and when they do not have time for them. By the preferences, influencer advertisements and native advertising are more sensitive as a version of marketing and better appeals to the attention of customers.

 

Social media management and digital technologies are important tools in today’s world. People spend an average of 3 hours on their phones and social media. If your company becomes digitized via investment in digital technologies, you can make your company more preferable!

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