WHAT IS WEBSITE PERSONALIZATION AND HOW IT HELPS
Website personalization is the process of creating a visitor-specific experience on a website. This is not the personalization of the content; Shaping all web pages and other elements that make up the website in the light of statistics and predictions is involved.
Personalization is not actually a new term. This concept was in our lives long before we entered the internet world. But in recent years, website customization has been mentioned frequently. Looking at the market, it would not be wrong to say that the sites that attach importance to personalization are more likely to reach successfully.
Businesses can increase the interest of visitors to their own website with personalized content, banners, visuals and promotions. This area is one of the most important areas for all sectors. The visitor encounters this area the first time he/she comes to the site. Therefore, the special application of the banner area to the visitor will ensure efficient use of the area. For example, the banner a woman interested in small appliances should encounter when she comes to the site should be about small appliances. Showing women's shoes in this area to a visitor who is interested in men's shoes may cause the visitor to enter the escaped visitor segment. In this way, it can be ensured that the visitor can reach the product that can be reached in a few steps in one step.
Businesses can monitor and measure the performance of your personalized web page elements with metrics such as read, click, page views. Also, businesses can measure product performance in real time and provide more advanced and meaningful experiences by using product-specific metrics, With the real-time product recommendation, in cases where there is no information about the visitor, the most visited / viewed products / content by other visitors are recommended. Thus, recommendations are presented according to the behaviors of the general visitor mass on the site.
By using artificial intelligence technologies, it is possible to put your website at the center of different customer experiences that are well coordinated with each other. By collecting the signals obtained from the behavior of your visitors on your website, send the right message to the right person at the right time in each channel with real-time data from all channels such as e-mail, SMS, push notifications, Instagram, Google and Facebook Ads.
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Branding gives your business an identity in the marketplace where customers can recognize the type of product in front of them. Your branding has to be easy for the audience to recognize over time and big changes have to be avoided as to not confuse the audience.
Building a website is not as complicated as you think it is. However, there are several aspects that you need to be careful of when you start. Obviously, it is clear that one of the most important things on a website is content and the words that you use to describe your website. We will go over the importance of words by looking at a different point of view. We will analyze the importance of word by its appearance, not it’s context.
‘UI’, which is the initials for User Interaction, means creating informative, effective and meaningful interaction with the website of your company and the consumers via website design. Everything you design on the website to make people spend quality time on your website is a part of user interaction. Color selections, type and size of website pictures, font of descriptions are very important parts of user UI.
Generally, there is no accounting for taste. But in the digital marketing world, things work somewhat unusual. There are metrics for assessing whether a design is appealing to the end-users or not. One of those metrics is A/B Testing, it compares two different design based on their conversion rate.
Brand is defined as a type of product manufactured or a service provided by a particular company under a particular name. Branding contributes to your company to let people know who you are and your way of presenting your service or your product. Past positive experiences build trust for people who are willing to purchase the products of your company.
Besides branding, people look for more information when they purchase a product. In this respect, there is primary and secondary information.
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