HOW IMAGES BECOME A LIFE SAVER FOR AN ONLINE BUSINESS
Increased Engagements
People find images as easy to read and understand. According to the several researches, near 85% of people indicate themselves as visual learners. Also, it is very significant to deliver the messages made by your marketing strategy such as writing blogs, posting on social media etc. For example, another research made by several marketing companies demonstrated that near 90 per cent of articles with images get more views than simple articles.
Also, engagements for social media posts with images have massively positive results. For example, tweets with images gets up to 150 per cent more retweets than tweets with no images. Moreover, Facebook posts with images gains 2 times more engagement and conversion than Facebook posts with no images.
Good for SEO
SEO is very significant tool for digital marketing strategies and marketeers may rely on SEO more for their own work as it has huge slice in a cake increasing and impacting on organic search positively. A study made by news agency resulted that images’ impact on SEO cause companies to gain more customers from organic searches near 100 per cent than those who do not rely on images in their marketing strategies. However, there are somethings to do more to increase the value of SEO optimization to make the conversion rate increase such as:
- Choosing the right format – PNG, JPEG, JPG etc.-,
- Right image sizes for faster page speed
- Having unique images
- Image names
- On-site SEO strategy quality alt texts and captions, meta data and structured data to match with images on the site
Faster Communication with The Customer
We are living in an era which is as fast as an F1 car. To give an example from the marketing world, customers come across with 5000 ads in a day and these ads keep changing in a short period of time. Images could be an emergency tool for marketing strategies as it makes customers to understand faster – around 10 seconds- and make their decisions on the product. With written texts, it is very much slower.
In this matter, it could be simplified that images – especially if they are high-quality - will increase the conversion rate of businesses’ website and increase all chances for brand awareness and customer recognition. It is because interesting images on the website simply guarantee that relationship with customers gets more emotional and personal as customer feel as they have more interactive communication with the business. Thus, opportunities for more and quality sales will be increased.
Significant Increase For Sales
We all know that online shopping is an increasing trend which cannot be denied in a technology era. In this era, customers are relying more on online shopping and they would like to see what they will buy on the internet. Therefore, this creates a huge mission for online businesses. For example, online businesses need to show what they are selling to the customers and, accurate and high-quality photos of products are significant to be shown to the customers. It could be said that 67 per cent of the customers find it significant to see high-quality images on the internet when thinking of and buying products. Furthermore, consumers suggest that high quality images impacts sales more than product information over 60 per cent and description, and customer reviews and rating over 50 per cent
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Branding gives your business an identity in the marketplace where customers can recognize the type of product in front of them. Your branding has to be easy for the audience to recognize over time and big changes have to be avoided as to not confuse the audience.
Building a website is not as complicated as you think it is. However, there are several aspects that you need to be careful of when you start. Obviously, it is clear that one of the most important things on a website is content and the words that you use to describe your website. We will go over the importance of words by looking at a different point of view. We will analyze the importance of word by its appearance, not it’s context.
‘UI’, which is the initials for User Interaction, means creating informative, effective and meaningful interaction with the website of your company and the consumers via website design. Everything you design on the website to make people spend quality time on your website is a part of user interaction. Color selections, type and size of website pictures, font of descriptions are very important parts of user UI.
Generally, there is no accounting for taste. But in the digital marketing world, things work somewhat unusual. There are metrics for assessing whether a design is appealing to the end-users or not. One of those metrics is A/B Testing, it compares two different design based on their conversion rate.
Brand is defined as a type of product manufactured or a service provided by a particular company under a particular name. Branding contributes to your company to let people know who you are and your way of presenting your service or your product. Past positive experiences build trust for people who are willing to purchase the products of your company.
Besides branding, people look for more information when they purchase a product. In this respect, there is primary and secondary information.
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