To start with On-Page SEO, it is an SEO work that must be done in accordance with search engine rules and expectations for each web page. The first thing to do for a new website is SEO work. On-page SEO procedures are completely related to the website, from the content of the site to its technical analysis and design. While preparing your content to be beneficial to your visitors in On-Page SEO processes, you should also ensure that search engine bots understand your website. These processes, known as On-Page SEO, affect many SEO factors, from search engines to better understanding of your website and your users to spend more time on your website.

→ Avoid duplicate, repetitive and thin content

→ Follow the rules of title and description tags

→ Do not fill in a single keyword all over the page.

→ Pay attention to the number and rates of internal and external connections.

→ If you are deleting and moving a page, do a 301 redirect.

→ Images in the page should be optimized and do not neglect to use alt text.

→ Take care that each page is included in the sitemap. Except for the pages you don't want.

→ Use the URL structure SEO-compatible.

Off-Page SEO, on the other hand, includes external effects in general. Off-Page SEO is the improvement work of a website whose On-Page SEO optimization has been completed by getting links from social media platforms and other websites. When considered as a whole, it is mostly optimization works that can be done with external intervention. It is extremely important to increase the level of brand awareness and to carry out marketing activities in this direction. Taking promotional articles, social media work, PR study, viral advertising can be shown as examples of this technique. If used effectively and functionally combined with On-Page SEO techniques, it is possible to achieve extremely successful results. There are detailed facts below to complete facts that creates perfect Off-Site SEO strategy;

→ Get links from backlink sources by analyzing the content and performance of websites of top competitors.

→ Provide your backlink needs from authoritative sites that are close to the industry and content that has positioned in search engines.

→ Do not do promotional activities and stay away from sites that have turned into link garbage where you cannot get clicks for your website.

→ Protect the quality of your site by setting all links to your site as "nofollow-dofollow" according to your off-site SEO plan.

→ Follow the Google Search Console tool continuously and use it effectively by considering its warnings.

→ Receive positive comments and reviews from Google, Facebook, Instagram, Linkedin, Twitter etc.

→ Send world special and high-quality pictures related to your industry to the internet and make it available to others.

→ Use Google Analytics or similar tools to control, block and reject links to your site and spam traffic.

→ Present your site content to your visitors on social media channels by using "Tag (Hashtag)" and to interact with your target audience.

→ Create TV, Radio, Newspaper, Billboard ads that direct the reader to your website, prepared with your brand name, keyword and a good slogan.

Technical SEO is SEO application that cover hundreds of criteria by which sites are examined software. It covers software issues such as URL structures, canonical link structures and robots codes of the sites, as well as SEO criteria that are addressed to contextual and design issues such as heading tags, alt tags and keyword densities. The most important ranking factors in terms of SEO are gathered under Technical SEO. For this reason, success should not be expected on a technically problematic site. You can perform technical SEO reviews manually through a checklist, or you can perform analysis in a smooth and comprehensive way through various tools. Below, you can find some important facts to get attention to technical SEO;

→ Scanning and Indexing

→ Robots.txt and Sitemap

→ HTTP Response Codes and Redirects

→ Site Speed ​​Studies

→ Mobile Priority Indexing