HOW SOCIAL MEDIA HAS CHANGED THE BUSINESS ENVIRONMENT
Time is running and it never waits for you to take an action whenever you wish. We are now living in a technology era where the time increased its speed. Similar to anything else, marketing game has also changed. I think we have mentioned it in our very first article which was about SEO&SEM but marketing game has not only changed in the subject of SEO&SEM, it also changed in every manner. If most of people could give an example what is one of the biggest game maker in the marketing, they absolutely would say social media. Social media platforms have given people to create more creative and innovative facts for connection and communication with each other. With these innovative changes in our world, businesses are also aware of themselves, being in the need of improving their business presence in online world. They are especially express themselves more and more in social media where they can make their voice heard with their promotions and campaigns. Social media platforms’ rise is unstoppable and it leads the biggest changes in business environments of the 21st century. Social media gets more attention due to changing the attitude of customer behavior as social media platforms increases their own presences in broader age groups and demographics.
Better Customer Service
It is a great opportunity for customers and business to establish a communication seamlessly. Once upon a time, we used to call the line of customer services, visit the brick and mortar shop or send mails or emails. These processes were very hard and took a lot of time. In this time, it is very much easier to create a seamless interaction with the customer with the rise of social media platforms like Facebook, Twitter, Linkedin etc. Also, businesses can use the change of engaging directly to analyze what customers demand and never demand. For example, businesses can create posts to analyze how customers want to be responded in order to their demands like asking questions what they prefer to see next from company’s products and services. Business will also have a chance to open a direct communication from social media that will make customers feel valued and heard about their demands
Social Media Marketing
Social media creates a massive opportunity for marketeers. With a good social media strategy, it is impossible not to rise. When you have a great content to share on social media platforms such as Facebook, Instagram etc., this makes it very easy to reach out customers seamlessly, that is also affordable, and ensures businesses make great amount of money. Also, social media platforms are also taking over paid advertisements. For example, there was a research which proved that Instagram has 2 million advertisers per month, however, Facebook is much popular. With a good and healthy knowledge about social media, your business can create a great amount of an audience with relatively low cost.
Targeted Advertising and Remarketing
Social media and cookies allow your business to create targeted and more specific ads. These will ensure that your business can easily retarget potential customers who have surfed on your website before. For example, you surfed on Apple’s website and searched for some telephones but you left in some time. However, you see ads about phones that directs you Apple’s website after. Cookies is making retargeting and remarketing greater as it allows you to do so if your potential customers has not ever visited your website. Thus, it is a powerful opportunity for marketers who can easily target potential clients based on their demands, demographics, behavior etc. Social media let cookies get more information. Thus, pixels can track when users in social media platforms visit an advertisement on social media and analyze where users’ final destinations are. Thus, social media can be said that it makes retargeting and remarketing much easier and more affordable
Competition and Visibility
Social media is creating a great competition in business environment. For example, small companies are having so many opportunities to do things as great as large businesses do. Social media also encourages small enterprises to have much-demanded boost of visibility. A valuable number of magnificent reviews for a small enterprise could improve the business’ opportunity to rise greater in its competition.
Personalization
Personalization in social media could be indicated as a great way for success in social media game. Presenting a great tailored and individualized content for your target audience will very much improve the engagement rate with your customers and potential customer on platforms of social media. It could be assumed that it is a big challenge for online businesses to create an excellent tailored and personalized content for each one of the customers. However, perzonalisation strategy in social media will pay back greater as it is massively increasing the chances of e-commerce businesses.
In this result, your clients will value the endeavors you attempt to present them. Creating a personalized content for each of clients, any online business is setting up an individual connection with the clients. As an advertiser, it is critical to understand clients differences and characteristics and chip away at it.
Credibility
Obviously, we can not complete this article, if we can not mention about the credibility that social media creates for business’ brand name. Social media assists business to keep themselves secure. Clients want to ensure that businesses create social presence. Thus, the lack of presence will make customers stay away from the brand. Nevertheless, an active social presence improves businesses’ credibility and therefore, this creates trust for businesses that are real and safe for customers.
It is also very easy for a quick damage control in social media platforms. Businesses can create opportunities of using social media for focusing on problems customers have productively. For example, negative review in a social media platform that has not been taken care of can create issues that will cause company to be out of control and this might even be the end of the business.
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Branding gives your business an identity in the marketplace where customers can recognize the type of product in front of them. Your branding has to be easy for the audience to recognize over time and big changes have to be avoided as to not confuse the audience.
Building a website is not as complicated as you think it is. However, there are several aspects that you need to be careful of when you start. Obviously, it is clear that one of the most important things on a website is content and the words that you use to describe your website. We will go over the importance of words by looking at a different point of view. We will analyze the importance of word by its appearance, not it’s context.
‘UI’, which is the initials for User Interaction, means creating informative, effective and meaningful interaction with the website of your company and the consumers via website design. Everything you design on the website to make people spend quality time on your website is a part of user interaction. Color selections, type and size of website pictures, font of descriptions are very important parts of user UI.
Generally, there is no accounting for taste. But in the digital marketing world, things work somewhat unusual. There are metrics for assessing whether a design is appealing to the end-users or not. One of those metrics is A/B Testing, it compares two different design based on their conversion rate.
Brand is defined as a type of product manufactured or a service provided by a particular company under a particular name. Branding contributes to your company to let people know who you are and your way of presenting your service or your product. Past positive experiences build trust for people who are willing to purchase the products of your company.
Besides branding, people look for more information when they purchase a product. In this respect, there is primary and secondary information.
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